Paul "Triple H" Levesque

If you're present, if you're just there and you're on your phone the whole time or taking calls or not really paying attention, it's not worth it anyway for them.

So, um, and kids sense that and they feel it and every, everybody does you, you know, so, um, be present in whatever it is you're doing.

Well, it's a funny thing because what we do is it's all those things wrapped up into one, but everything is a version of that.

What is sports?

It's entertainment.

If you're not playing it, it's entertainment.

You're watching it.

You're being entertained, right?

So if you're watching combat sport, the truth is not that many people are

incredibly like adept at the science or the intricacies of what they're doing they might like to think that they are but like you know they don't know everything about football they don't know everything about basketball they don't know everything about the fight game whether it be mma or boxing but they know the stories that lead you into it

The biggest market sports teams, when they compete against each other, because there's a history there, there's a storied rivalry, they will say.

Story is the key word.

Those markets and those stories do better business.

A football game is just a football game.

If you know who's playing and you're invested, if you go to a high school football game and you know nobody playing, you don't really care.

If your kid is playing,

And you know the story going in, like you're invested in that.

It's the same for what we do.

So with WWE, it's about the story.

We don't necessarily, the matches are absolutely important, delivering on the athleticism and the excitement and the spectacle of what we do.