Pavel Durov

And it was really fun.

We managed to sell 12 million worth of gifts within 30 minutes.

30 minutes.

After this, we have many requests from many really high-profile influencers that in a way are lining up.

And each of these GIFs is scalable because it's vector-based.

It references certain points in Snoop's life

creative biography and each of them has countless different versions we had to create over 50 distinctive versions of each yeah and then each individual piece is unique because it also has unique background unique icon and the background and

It's something that we reinvented because we didn't like the old school NFTs.

First of all, they were not relevant socially because, okay, you have an NFT.

Where do you demonstrate it?

A Telegram gift is there next to your name.

It's part of your digital identity on Telegram.

And then you can create collections of gifts and show it off on your profile page.

But the other thing that we wanted to reinvent is the aesthetic part of it.

Most NFTs are just ugly.

And they're not based on any sophisticated technology.

So what we did with Snoop's Gifts, I think, represents an example of

beautiful, aesthetically pleasing, and at the same time, very accurate in terms of references to this specific artist's biography mixture between art and technology, which I think is quite rare.

I'm quite proud of it.

I think it's a new trend, a new phenomenon.