Peep Laja

We are an optimization company.

So we either work with fast-growing companies and help them grow even faster by doing conversion optimization for them so they could convert more of their existing traffic into buyers.

And the other arm is a training arm.

So we're teaching companies, growth people, how to do conversion optimization, how to do digital analytics, everything one needs to grow a company super fast.

for the longest time time we were just an agency model so uh flat monthly fee we charge a monthly retainer for our services so for the first four years uh or five years which did just that and now last year so middle of 2016 we launched

Conversion XL Institute, CXL Institute, which is now live courses and also a monthly subscription service for, you know, get access to training programs.

So that's a new source of revenue now.

We start from a minimum of 10,000 a month up to 20,000 a month.

So, cause we work with, you know, a larger company, let's say 10 million plus size companies.

Conversion optimization is not cheap.

So, you know, one thing I've learned running agencies is like, it doesn't make sense to work with small businesses because the amount of work you put in, in terms of hours and effort, there's no real difference if you're working with a B client or a small client, but

The value that the client gets out of it is much bigger when they're a big client, when they have a lot of traffic.

So if I increase your sales by 1% and your revenue is $1 billion, that 1% is a lot of Ferraris.

Exactly.

So if the 1% is worth more to them, they can also afford to pay me more.

Yep.

We have a minimum engagement of three months.

So that's what you have to do.

And after that, it's month to month.

And frankly, the size of the client determines the length of the client relationship.