Peep Laja

So we have many that are two, three years with us.

The agency people are predominantly in Estonia, so Northern Europe.

Plus I'm in Austin, Texas, so I'm

I'm mostly working on the institute side.

So if needed, I help out.

And of course, I own the business.

Exactly right.

So I only step in sometimes for sales or...

If, you know, let's say I'm needed for some reason, but typically they're running the penalty.

The lead generation happens through the conversion Excel blog.

So the blog funnels traffic to the agency landing page where the leads are being generated.

And are you spending a lot of time writing for that blog or no?

I used to, I used to write every single blog post, but now I have two full-time writers.

Got it.

Are they included in the, in those 10 employees you told me?

No.

well i i spend a lot of time building the business of uh you know because we have various courses that are putting out all the time so i'm working on the scaling aspect and you know just driving the business uh so i'm i'm in it every day and we're figuring stuff out so we we started with just a monthly subscription service that gets you access to a bunch of content which was all self-paced

And then what we realized that self-paced is not a good model for learning because people are inherently undisciplined.

They don't make time for learning.

So if you look at Coursera, Udacity, you know, all these big course platforms, they're all struggling with churn, massive churn.