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Peep Laja

๐Ÿ‘ค Speaker
159 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

And why is that?

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

It's because learning is never a priority.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

So course completion rates in Coursera are less than 15%.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

Same for Udacity, Udemy, all those guys.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

For... Completion rates.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

Yeah, I guess it doesn't make a difference.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

If it's self-paced, people are just dropping out.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

But once we switched to live, we didn't switch, we added on live courses.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

So live courses are happening in real time.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

So it's a search-specific day and time.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

There's a live class with live screen sharing, live Q&A with an instructor.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

So the participation rates for those courses is insanely high compared to self-paced.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

And frankly, I think it's A, because people actually put it on their calendar.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

The class is Tuesday, 9 o'clock.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

and b it's it's closer to real life learning experience because you have live q a with a teacher so uh that's a much better model and now um i mean i have to say it's it's really working out really really really well for us so what do you charge per month for this

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

So for the self-paced stuff, we charge $99 a month.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

For live courses, it's one-time fee per course.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

So we're putting out two courses per month.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja

And the prices range from $299 to $499 per course.