Peep Laja

So,

It's like a one full day workshop and then some.

Also, there are some pre-recorded videos that you get access to right away once you point by the course, plus there are these live classes.

Yeah.

And it's mostly, mostly big, big companies that buy this and their team plans.

So team plans are, so it's like 99 bucks a month or 890 a year, 890 a year.

So most big companies go for the annual plans and then they add on team members.

So every additional is another 300 bucks.

and then they get access to our... Right now, we only have one certification program, so it's about conversion optimization.

So in the end,

you go through the course, you get, um, take a test, you get certified.

And now we're adding two to three certification programs every quarter.

So this quarter where we're have marketing analytics program coming out, uh, as well as, uh, psychology and persuasion and, and growth marketing.

Yeah, you know, I thought when we launched this, that this is going to be for small businesses, for individuals.

But then we, after trying to market it to that audience for, let's say, six months or five months, we realized that the churn is very high.

These people want short-term gains.

They don't want to invest or they don't have resources to invest in anything over the long haul.

Uh, and then the trend was terrible.

So it was very hard to build a business around and around small businesses, really.

So then we jacked up our prices and went for, um, mid market to enterprise companies.