Pejman Ghadimi

We're beating the average by like a substantial amount.

And I'm good.

I'm super thankful.

And so once you change the perspective, and if you have a couple of these years, one thing I recommend people do is really look at your business in the metrics of revenue outside of the dollar, which is like, are you growing maybe actual customers?

Are you losing market share?

What's actually happening?

Because sometimes you'll realize it's a really good opportunity to reinvent something in your business, to spark it again.

Because it's like maybe people, customers have gotten used to what you do.

Maybe

They're growing at a smaller rate.

You got to like introduce something new, do something.

And it challenges you as an owner to like face this shit and be like, wow, maybe I have gone lazy.

How did I get those first 10 fucking growth years?

Because I was constantly building shit, telling people about promotions, doing marketing.

And now suddenly I'm like, what's the metrics on Facebook?

Okay, good.

Like, did we make some extra money?

It's like, I'll just sit back and like see how that works out.

Right.

While you got the hungry guy next to you, it's like thinking the way you used to think.