Pejman Ghadimi

Exactly.

He's running at this pace because he's like, I want to have what that guy has and I want to put that shit out of business.

Right.

Well, I mean, you got here, so I don't think I don't think it's a confidence.

I think you have you genuine when when you're broke and you have nothing and you're starting, you're hungry.

Right.

Like that hunger is like, I just fucking need food.

Right.

Like I need to I need to win.

And then when you start filling your belly, like the way you get hungry changes and how hungry you are changes.

Then you're like, well, I need to rest more because because I'm eating now.

so so the the drive to hunt for food just starts to slow down because you have a process where food slowly being delivered to you at a pace so you don't make these leaps towards your business or yourself at this exponential rates and and that's what needs to go back to the original destination you set like are you actually there or not and if you're not then at some point you're rested too early you know in your head you thought you had a rest but that didn't exist you just invented that

So once you realize the rest was the illusion, then you go, wait a minute, like, why the fuck am I sitting here waiting around for something to happen?

I'm not even where I'm supposed to be.

Like, I don't know why I'm lost here.

So then you find the drive again to how the fuck do I keep going towards that journey I'm going to go.

But if you're having bad years, it's part of the process.

If you're having tough years or you have to make cuts or you have to retract before you expand it or you have to go a new direction, try new things.

I mean, I can tell you every single year we try something new.

I have this thing in my company where I'm like, if we're not breaking shit or figuring shit out this year that's new and introduced, then we're not in business.