Pete Huang

For example, one of the big use cases that these AI devices promise is transcribing your day-to-day.

You just talk into it and it'll write down what you say.

But now even the phone app has a transcription built in.

So you don't even need those devices anymore.

You literally just have all that functioning baked into the phone app itself.

So why do these AI devices need to exist again?

I mean, we're already seeing signs of faltering interest in those products.

They're not completely dead, and I don't think the experiment with AI devices is necessarily over.

Of course, someone still might come up with something very unique here, but I just wouldn't be very excited about them moving forward.

Besides that, there really aren't that many other losers.

It's not like an open AI announcement where every time they drop something, it seems like a big threat to a bunch of startups who are building similar things.

Here, it's not clear to me if any startups are immediately threatened by the Apple Intelligence launch.

Now, at best, you might think of someone like Grammarly that helps people rewrite text, but even then, Apple Intelligence doesn't feel like a very big threat to them.

In my book, this is the real moment where we start to feel AI in our day-to-day, when you can just talk at your laptop, your phone.

and it'll understand what you want it to do and just do it for you.

That is a big AI moment, not ChatGPT writing cute poetry or mid-journey generating a surprisingly real image.

Those are all moments where we were surprised that a computer could do those things, but it hadn't yet hit our day-to-day in terms of AI in our daily lives.

Apple was always going to be the one that would make the personal AI assistant real, and it's very much coming into view now.

All of these updates will come with the next version of Mac OS and iOS, which are called Mac OS Sequoia and iOS 18.

Now, both of these are in preview today, but Apple has said that the AI capabilities that we talked about will actually be released later this fall.