Apple’s AI Announcements, Apple Intelligence, The Real Personal AI Assistant
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Welcome to the Neuron, I'm Pete Huang. Today, Apple finally, finally dropped their big AI update coming soon to your iPhone, iPad, and Mac. We're going through what they announced, who wins, and who loses. It's Tuesday, June 11th.
Let's dive in. If we're being honest with ourselves, ever since ChatGPT launched, everyone's been angling for the same thing, this idea of a personal AI assistant. It's what OpenAI says they want ChatGPT to be. It's what Microsoft says they want Copilot to be. And same with Google and Gemini. It's what all these new devices, the rabbits, the humanes, what all of them want their products to be. But all of them miss at least one big thing. ChatGPT wants to be your personal assistant, but can't unless it's super plugged into your life.
It's missing the ability to tap into the natural flow of your day-to-day to understand what's happening beyond what you tell it in a conversation. Microsoft Copilot wants to be your personal assistant, but at best can only be a work one. plug into all the Microsoft apps you use at work, all the files you share, but that's work, not personal life. And it's limited to people who use Microsoft products at work. Again, same thing with Google Gemini, but maybe a bit better because Google has more things that you touch in your personal life, like your Gmail, for example. And the new device makers, the Rabbits and Humains, they have a way to tap into your personal life. Having a handheld device means it can help you interact with your physical world more easily and you can engage with it more directly than typing stuff in all the time.
But the products don't work yet. And even after getting a working product, they still need to get the products in the hands of billions of people. The truth is that most companies cannot build a true personal AI assistant because they can't give their AI tool the ability to see everything you see. For that, you need the AI to be on your devices, your smartphone, your laptop, because you need it to see and access everything that you see. For over a year now, we have been waiting to see what Apple will do with AI. And yesterday at their long awaited developers conference, where they announced the new software updates to their iPhone, iPad and Mac, they're giving us what we've been waiting for the first view into what a true personal AI assistant should look and feel like.
They're calling it Apple intelligence. And yes, it's a clever rebranding of AI as a term, but even then this year's conference was the very first time they used the phrase artificial intelligence. Last year, they made sure not to mention it even once. So let's go through some highlights of Apple intelligence. There's some stuff that makes the iPhone experience easier using AI. So for example, the new update can summarize and prioritize your communication. So for example, in the mail app, there will be a new priority section that surfaces the most important threads at the top of your inbox. In your notifications, there'll be a new priority section for the most important notifications across any app.
And in your home screen, when you have a bunch of texts going on in chat, there will now be a summary that captures all of what's been discussed. So you don't have to flip through all the notifications one by one. These are really nice, easy ways for AI to add to the iPhone experience. Our email inboxes are only getting more and more busy. I just remember all those times I've seen friends with literally tens of thousands, maybe even hundreds of thousands of unread emails. And we're getting more notifications than ever too. Every single app on our phone wants us to turn on notifications because it makes us open their apps more. So now we have an entirely new inbox on our lock screens because our own apps are spamming us.
So adding AI makes it all get back to normal a bit. Okay, let's talk about the real fun stuff. The vision of the personal AI system is something that has been around for nearly 10 years. Every tech company was chasing it even back then.
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