Pete Huang

Welcome to the Neuron, I'm Pete Huang.

Today, Apple finally, finally dropped their big AI update coming soon to your iPhone, iPad, and Mac.

We're going through what they announced, who wins, and who loses.

It's Tuesday, June 11th.

It's missing the ability to tap into the natural flow of your day-to-day to understand what's happening beyond what you tell it in a conversation.

Microsoft Copilot wants to be your personal assistant, but at best can only be a work one.

plug into all the Microsoft apps you use at work, all the files you share, but that's work, not personal life.

And it's limited to people who use Microsoft products at work.

Again, same thing with Google Gemini, but maybe a bit better because Google has more things that you touch in your personal life, like your Gmail, for example.

And the new device makers, the Rabbits and Humains, they have a way to tap into your personal life.

Having a handheld device means it can help you interact with your physical world more easily and you can engage with it more directly than typing stuff in all the time.

But the products don't work yet.

And even after getting a working product, they still need to get the products in the hands of billions of people.

The truth is that most companies cannot build a true personal AI assistant because they can't give their AI tool the ability to see everything you see.

For that, you need the AI to be on your devices, your smartphone, your laptop, because you need it to see and access everything that you see.

For over a year now, we have been waiting to see what Apple will do with AI.

And yesterday at their long awaited developers conference, where they announced the new software updates to their iPhone, iPad and Mac, they're giving us what we've been waiting for the first view into what a true personal AI assistant should look and feel like.

They're calling it Apple intelligence.

And yes, it's a clever rebranding of AI as a term, but even then this year's conference was the very first time they used the phrase artificial intelligence.

Last year, they made sure not to mention it even once.