Pete Russell

Amazon wants to buy this company out.

It's not aligned with our values, but we want the money.

So they don't have the voting rights.

They can't do that.

They can't do that.

And so he basically puts the voting rights into the stewards.

hands and it puts the return rights into the investor's hands.

The second aspect of the return rights is that the returns are typically a capped return.

So it's saying, okay, there's a point at which you got enough back for the amount you put in.

You just can't stay on the gravy train forever.

So there's a point where we've paid you your multiple that is fair and reasonable for the risk that you've put in.

But at that point,

we your your your returns are done and and future profits are then reinvested back into the company and the purpose for the reason for that is because we're trying to build something that is going to sustain itself for decades and decades where we can where we're not having value extracted from the company or having influence that is not aligned with our purpose moving the company in a different direction

As an idea, yeah.

The essence of steward ownership has been as a part of Ubi from the beginning, but we discovered steward ownership as a legitimate business, as a legitimate ownership model only a few years ago, which led by the Purpose Foundation in Berlin, in Germany.

And there are a lot of steward-owned companies, like Bosch is a steward-owned company, Patagonia is a steward-owned company,

It's a very legitimate and fast growing ownership model that purpose led founders are recognizing as a way for them to be able to do what they wanted to do without kind of

Ubi is the first member of the Decentralized Food Alliance.

And then there are two other founding members, and that is Linked Farm in Belgium and Pod, which is an acronym for Plant on Demand in Spain.

And all three of these members operate a very similar business model in their home markets.