Pete Russell

where everything in business is all about getting people's attention to affect their shopping behaviors with these short, sharp little nuggets that attract their attention so that they'll then buy their product.

We're about to move into the intention economy where people will no longer make buying decisions.

They will set their intention into the agent with a prompt.

This is what I want.

I want food for my kids.

This is what they eat.

This is what they don't like.

I want it to be as natural and fresh and fair and as local as possible.

This is my budget.

This is what I'm allergic to.

This is what my husband likes to eat, blah, blah, blah, blah, blah, whatever it is.

And it goes and does the shopping.

And so it doesn't listen.

It doesn't watch the telly.

It doesn't look at ads.

it goes and looks into the deep data based on the intent that you give it to it.

Exactly.

In detail.

It will read reams and reams of data on a product that a customer would read, luckily, three lines.

So it's making much more informed decisions.