Pete Russell

And so marketing is dead.

There will not be marketing in 10 years.

Marketing is dead.

Advertising is dead.

In 10 years?

Yeah.

I think it's not bold enough.

I think it's going to be sooner than that.

But in 10 years...

advertising billboards, all this stuff that catches our attention so that we can make these... Like read my book.

Yeah, exactly.

They're going to be largely obsolete.

But how do you get a new idea across to anyone then?

If they've only got, they're just streamlined into their- In terms of consumer products.

In terms of consumer products, I think the ideas are going to get across to people are going to be conceptual ideas.

They're not going to be, this is my product type of idea.

People will set what they want based on the conversations they have, and the agents are going to find the products that fit your intent.

Because you'll have your intent in there.

I mean, it's not going to be...

You're still going to be human, no doubt, and you're still going to have the things that catch your eye and tickle your fancy.