Pete Russell

But as a means of governing and influencing consumer behavior, purchasing patterns and so forth,

The cost of doing that versus the, because of the way that decisions are being made differently is not going to be worth it.

The amount of money that's poured into advertising at the moment in order to affect that behavior won't be justifiable.

Right.

Advertising is dead.

Advertising is dead.

Five to 10 years.

He did.

How are you going to do that?

Yeah, I'm optimistic.

I think I've been cursed with optimism.

Cursed or blessed?

Well, you know, I think you have to be optimistic.

You have to be.

So that's kind of like that's a ticket into the game.

You've got to believe that we can do it against all the odds.

But I do think that actually we're moving into a different paradigm.

Like we're right now smack in the middle of a transition into a different paradigm that's more consequential and of greater scale than moving from pre-Internet to post-Internet.

This AI era is so significantly larger than we can comprehend, and it's so fast and it's so vast, and it will upend industries more so than the internet has.

I mean, the internet was so disruptive.