Pete Russell

The difference between Ubi and say Shopify is that we're specifically built for this type of business model.

where it's highly recurring, fresh food, usually sort of harvest to order.

And so it doesn't just satisfy the e-commerce sales part that you'd get from Shopify.

It also manages all of the logistical fulfillment operations around coordinating a very high frequency aggregation of different types of food into a single bundle that can then land on the customer's doorstep.

We do.

We just charge 1.9% of whatever they sell.

So it's similar to Shopify in that it's a monthly fee.

Shopify charge like a subscription fee.

What we charge is a transaction fee, but then also we bundle into our service card transaction fees and so on.

So 1.9% is low, isn't it?

Well, 1.9% is our cut, and then you've got Stripe on top of that.

It works out in total sort of around about the 3%, 3.5%, depending on the tiers you're on.

And what about the delivery?

Is that an additional charge?

No, we don't touch the food at all.

What we give the farms is all the- So they deliver it?

They deliver it, but we provide them with the route optimization software.

So the way it works is a farmer will create a shop on Ubi, which displays all the food that they have available on a week-to-week basis.

Customers will sign up as a customer to either order a one-off order, or they can subscribe to a regular delivery.

The farm can see all the orders coming in.