Pete Russell

They can then close the orders and then they will pack those orders and the system will coordinate all of that for them.

And then they load those orders into a farm vehicle or they can get a courier to come and collect them on their behalf.

And the system will figure out the optimal order of deliveries.

And then typically the farmer will drive around, knock on the door,

with their grubby mitts, hand the food over to the customer, take the old box, empty box away, and go on to the next customer.

So it's like a farmer's market on your doorstep.

You still get to see the farmer if they're the one doing the delivery.

Indeed.

It is a good neighborhood service.

And the food is super fresh because oftentimes it's been harvested that morning.

and delivered to your doorstep that day and the great thing about it is the farmer's getting a full retail value so they're not selling at 20p in the pound or 30p in the pound they do more work they do pack the boxes and they do deliver the boxes but they get paid a lot more for that

then they would save for not doing it, if you know what I mean.

I thought great.

And the way you find it, so if you go to the Ubi website, there is a link there where you can click on that link and you just put your postcode in and it will tell you what's your local farm.

So there's over 150 of these farm hubs or farm shops around the country.

And there's more being added all the time.

It's about being aware and it's also about, farmers are slow to change.

I think a farmer mindset is a very seasonal, steady as you go mindset compared to the average day-to-day rush sort of lifestyle.

And they're also probably typically more in the, especially small scale, independent types of farms, they're slower to adopt new technologies and new things.

So what we're seeing is that