Pete Russell

And something that's been around for a short time is likely only to be around for a short time.

The probability is higher that it will only be around for a short time.

Interesting.

Centralized food systems have been around for less than 1% of the agricultural era, and it's quite possible that they won't be around for more than 1%.

And the reason it tastes way better is because it's fresher.

yes right because it was harvested only a few hours before you you've got it on your plate um it like that's your biggest determining factor of flavor is freshness yeah i know the vegetables we grow at home in the garden taste so much better than the ones that i buy in the supermarket yeah and and the vegetables you grow at home in the garden haven't been engineered to survive a long supply chain they don't they're not wrapped in all this ridiculous packaging i don't like the plastic and all that no

No.

I mean, you think about it.

What this solves is it solves all the inputs into food, like preservatives and all those things that are designed for supply chain.

It solves all the packaging.

It solves all that supply chain cost.

If you buy a product today, less than 20% of what you spend, let's say you pay a pound, less than 20p is food.

You're paying 80p for supply chain.

Really?

Well, that's true.

That's true.

But there are small-scale independent banana farms that are part of a decentralized food system.

And you can move food via a sort of a honeycomb effect.

We're not saying that you shouldn't buy food or eat food that's outside of a certain circumference or diameter or radius from your home.

We're saying that you can access food that is fresher,