Pete Wright

I was doing everything I could to make a good impression.

And so I, you know, do you want to go to the grocery store?

Yes, let's do couples grocery storing.

And we go to the grocery store and secretly I really didn't care for it.

I don't care for grocery stores.

We'll talk more about that in a minute.

Oh, OK.

And but the tradeoff was she notoriously hates laundry.

And so for 26 years, we've had a division of labor that includes I do the laundry.

She does the grocery shopping.

And in that time, I think my disdain for the grocery store experience has calcified.

It's even worse.

I don't care for grocery stores.

And I think it's because, and I pose this as a question to you, when you cook and you have to go to the grocery store, do you see ingredients for what you're cooking?

Or do you see just outcomes?

Like in your head, do you have like, I'm going to make this, what's going to be on my plate is what I see the ingredients for here.

Or do you just see products?

Well, here's the thing.

If I have a meal that I'm cooking for, right, that I am cooking toward, then I can see a list of ingredients and I can go to the store and eventually find those ingredients.

But if I don't have a meal, like if I just need to go do weekly shopping, I just see a list of unrelated labels everywhere.