Peter Andrews

Hi, Guy and Susan.

My name is Peter Andrews.

I am based in San Francisco, and I'm the founder of Culture Wine Company, which is an importer, distributor, and e-commerce retailer focused exclusively on new wave South African wines.

So the wineries that I work with are all practicing organic farming and minimal intervention winemaking.

They're all small family owned.

Yeah, so I have three channels that my business is licensed in.

So I have a DTC website, culturewineco.com, where I ship to 44 states around the US.

There's also a wine club, like monthly subscription service in there.

I direct distribute in California.

And then I also just started midway through last year branching into other states with distribution partners.

So I'm now in Tennessee, Georgia, and Washington State.

I've been working on a few more now, hopefully before end of year.

Yeah.

So I've been in the food and beverage industry for my entire career.

Started as a chef, made wine in Italy.

I've worked in and opened and operated small bottle shops and also worked in executive leadership for a local, very kind of luxury-focused wine retailer.

But we were grossing $50 million a year by the time I left.

Yeah, I only started it in 2023.

And it really was spurred from a trip to South Africa, where being in the industry, I can count on one hand how many times a distributor has come to show me South African wine.

So I kind of took that as the quality wasn't that high.