Peter Daboll

Of course you are.

We do.

I mean, we are constantly looking at optimizing the best way to kind of go to market.

But a lot of times clients are interested in really starting with pre-testing.

So really understanding ads that they've got.

That's a huge pain point.

They want to make sure they don't blow it.

Uh, give me 10 ads that they're kind of building in a campaign.

Let's test them, get started and then move into the description and kind of, um, you know, higher end add ons as we go.

You know, on acquisition, almost one contract covers it, right?

For a year.

Yeah.

Yeah.

Got it.

It's really that one annual contract, but I think it's also building a relationship with these marketers.

I think that's the thing that a lot of SaaS companies miss, is that especially when you're dealing with traditional big brand advertisers, they really want a relationship and understand that you're going to help them make better creative, not just give them another tool.

I think that's the sweet spot of every time we get started,

even if it's a $10,000 pilot, we know that we're going to be able to convert that going forward.

Well, we have some in kind of the ebb and flow.

Like I said, some brands decide they're not going to go on TV.