Peter Daboll

Yeah.

we feel like we've got a solid thing, as I said before, when we're making money and we're able to maintain that, I think it's, it bodes well for us going forward.

So you've got to, the other thing is you've got some consolidation where, where a lot of the big brands are sick of the ad tech stuff.

They just want to deal with the, uh, like a Google or a Facebook or, you know, a big vendor and concentrate their spend there.

Um, so there's just a lot of flailing around, uh, when you look around and I feel like, um,

To be able to have the growth, the kind of profitability and the stability with these big advertisers, I think we've kind of weathered a lot of that pretty well.

You know, it's all over the map, to be honest with you.

I think what we found is that, you know, some of the traditional marketing avenues weren't that successful for us.

And so we, we went back and, and like, you're talking Facebook ads, Google ads, things like that.

Exactly.

Or, you know, advertise at ad age and, you know, promotional stuff.

And what we really found is, uh, well-written personalized outreach on an ad that, uh, we've already scored because we score everything.

We already know more than the advertiser.

That personal outreach directly for me is what's really causing people to read and, and pay attention.

And so, um,

going back to small ball and not trying to conquer the world, uh, and really go one-on-one with all these advertisers has really been, um, really been successful.

Yeah.

You know, here's an ad that broke last night on the voice.

Um, we thought you'd be interested to know how this stacked up, you know, and, and,

Are you going to open that email if you're a CMO somewhere?