Peter Daboll

And again, we're comparing against

80,000 ads.

So we have a really big database.

We actually just published a paper.

It's kind of interesting, which was using this emotion on how to win a Cannes Lion.

How to win a what?

A Cannes Lion, which is the big industry creative awards.

And we did that by analyzing Cannes winners and then comparing it to the rest of the database and say, what do these things have that the others don't that makes them a Cannes winner?

So it was a pretty interesting study on being able to unravel what it is that makes these things so special.

So the biggest team, I mean, you know, in this world, we're kind of all over the place, but the biggest team is in LA.

So we have a core ground in El Segundo.

We have a fairly big presence in New York and a few people in Chicago.

And then we're just kind of everywhere, wherever the advertisers are.

You know, we're growing at about around 20, you know, around 20 to 30.

We did feel a bit of a slowdown, I think, maybe two or three years ago.

I think the overall industry spending levels were off.

And so we really are...

You know, we still have to be, and if you see like some of the agency, Martin Sorrell, for example, and other agency groups are seeing really sharp cutbacks in the traditional agency model.

So we kind of have to, we're kind of in that ocean, you know, where we skip a bit of the ebb and flow.

But comparing us to kind of comps in the research space, we're way above norm.