Peter Daboll

Uh, we're right up.

Well, yeah, we've broken that.

Well, pretty close, but it's been a nice, it's been a nice, uh, you know, a nice ramp.

And I think

The thing for us is new customer growth, because I think the market finally caught up to us.

When we talk digital, one of the things we talk about is that people are bombarded with creative, but they don't have to watch it, as I said before.

So you have this oversupply of video.

I mean, some brands have brought their creatives in-house, are producing hundreds of pieces of creative a month, and just kind of puking it out there.

And yet consumers are increasingly blocking, skipping, avoiding, doing anything they can to avoid it.

So the question is what's gonna win in this battle is gonna be fewer and better.

And how do you know if it's better unless you test it and have a thorough understanding of the overall category to the facts.

So that's really where we fit.

Exactly.

Exactly.

Wouldn't it be great to have a sense of that before?

It would.

Yeah, it would.

That's really what we're moving from descriptive kind of behavior to predictive behavior.

And that's really where these emotions come in.

Because if you see it, and that's really firing.