Peter Daboll

So we deliberately invested in a service layer, you know, client service people, because the television market research people are just used to it.

And so they didn't want a tool to give them the answer.

They wanted the answer.

We've got 95 to 100 top advertisers on the platform, you know, banging on it every day, continue to see good growth in, you know, all of the core metrics.

And as I said, making money so we can really scale it.

We don't need a lot of people to do this.

It's a highly automated thing.

And for a research company or however people want to bucket is technology or research, you

we have, we have gross margins that are unheard of.

I mean, a lot of the research companies are really high touch, really consultative, very, very low margins.

So you kind of stand out there.

What's your team size?

Team size is only about, uh, 45.

Okay.

Including, uh, are really probably overweight a little bit on our engineering investments just because we, again, want to stay out in front on the technology side.

Yeah.

Um,

the technology looks really good.

It looks like it's a technology company, not like Nielsen trying to make software, you know?

So, so it's, uh, it's been a really good, uh, really great team.