Peter Daboll

And so they measured everything else.

They measured how much we bought, how many eyeballs we hit, you know, all of those things about delivery, but they didn't measure with what, and we all knew that in our heart of hearts, you know, a great ad when you see it.

And so that was really the passion that we wanted to go after.

And coming out of spending 10 years in digital, we thought we were kind of uniquely qualified to build this for TV at the time, but for video, because no one else was doing it.

Everybody else in TV land was doing it kind of the old way.

No, we raised capital.

Given this was my first merry-go-round, we wanted to make sure we had really quality VCs.

How much total have you raised?

We've raised about 20 million.

Yeah.

So the key things obviously are growth.

They want to see subscriber growth in the SaaS model and recurring revenue growth, which is good.

We're actually making money now.

We're making money.

So that kind of builds, as you know, that kind of gives you a lot of freedom to kind of

try new things if you keep on the plus side of that.

The other things are, you know, really, really just looking at gross margins.

And I think the cool thing about a syndicated database, me coming from Comscore, which is the same model, you know, you collect the data once and you sell it many times, the incremental margins are fantastic.

And so that's another key part of the business that's good.

Yeah, it drives it down a little, but still over 80.