Peter Murphy Lewis

Wonderful. Well, then let me prep this a little bit for the listeners. I want to start off with this. There's leadership, and then there's building something that changes the way an entire industry thinks. There are conversations that don't just inform, they rewire how we understand power, service, and scale. And today I'm talking to the man who's done that in healthcare conversation.

He helped define it. He didn't just build Becker's healthcare into a media juggernaut. He did it with a mindset that puts listening before talking, humility before hype, and mission before ego. Scott, we all want impact, but how do you build legacy without losing yourself in the noise?

He helped define it. He didn't just build Becker's healthcare into a media juggernaut. He did it with a mindset that puts listening before talking, humility before hype, and mission before ego. Scott, we all want impact, but how do you build legacy without losing yourself in the noise?

He helped define it. He didn't just build Becker's healthcare into a media juggernaut. He did it with a mindset that puts listening before talking, humility before hype, and mission before ego. Scott, we all want impact, but how do you build legacy without losing yourself in the noise?

So based on that advice and the new things that you were thinking about starting, did you start and delegate or did you slow down and be like, he was right, I need to be involved and I don't have the time?

So based on that advice and the new things that you were thinking about starting, did you start and delegate or did you slow down and be like, he was right, I need to be involved and I don't have the time?

So based on that advice and the new things that you were thinking about starting, did you start and delegate or did you slow down and be like, he was right, I need to be involved and I don't have the time?

That's why you do this for a living. How big is your team? You talk a lot about team, and I do as well. I find that I like to create culture. I'm a little bit of a doer. I love to delegate. I resonate with what you're saying. I'm wondering how big your team is today.

That's why you do this for a living. How big is your team? You talk a lot about team, and I do as well. I find that I like to create culture. I'm a little bit of a doer. I love to delegate. I resonate with what you're saying. I'm wondering how big your team is today.

That's why you do this for a living. How big is your team? You talk a lot about team, and I do as well. I find that I like to create culture. I'm a little bit of a doer. I love to delegate. I resonate with what you're saying. I'm wondering how big your team is today.

But I want to transition a little bit into a conversation around your audience and a product. So I'm kind of teed up like this. Most founders scramble to launch a product and then they beg people to care about it and they're too late. Everyone's selling you something before

But I want to transition a little bit into a conversation around your audience and a product. So I'm kind of teed up like this. Most founders scramble to launch a product and then they beg people to care about it and they're too late. Everyone's selling you something before

But I want to transition a little bit into a conversation around your audience and a product. So I'm kind of teed up like this. Most founders scramble to launch a product and then they beg people to care about it and they're too late. Everyone's selling you something before

you've even seen them or they've seen you but you scott you're different you built the crowd before the curtain even lifted you flipped the model on its head you didn't start with the pitch you started with trust at least from from my observation point as someone who spends his days helping leaders find clarity in the chaos i had to stop and really think about that because what you've built this wasn't an audience you build a relationship and relationships are not rented they're earned

you've even seen them or they've seen you but you scott you're different you built the crowd before the curtain even lifted you flipped the model on its head you didn't start with the pitch you started with trust at least from from my observation point as someone who spends his days helping leaders find clarity in the chaos i had to stop and really think about that because what you've built this wasn't an audience you build a relationship and relationships are not rented they're earned

you've even seen them or they've seen you but you scott you're different you built the crowd before the curtain even lifted you flipped the model on its head you didn't start with the pitch you started with trust at least from from my observation point as someone who spends his days helping leaders find clarity in the chaos i had to stop and really think about that because what you've built this wasn't an audience you build a relationship and relationships are not rented they're earned

So most founders scramble to launch a product and then they beg people to care about it. Everyone's selling you before they've even seen. But you, Scott, you built the crowd before the curtain even lifted. You flipped that model on its head. You didn't start with the pitch. You started with trust, at least from my perspective.

So most founders scramble to launch a product and then they beg people to care about it. Everyone's selling you before they've even seen. But you, Scott, you built the crowd before the curtain even lifted. You flipped that model on its head. You didn't start with the pitch. You started with trust, at least from my perspective.

So most founders scramble to launch a product and then they beg people to care about it. Everyone's selling you before they've even seen. But you, Scott, you built the crowd before the curtain even lifted. You flipped that model on its head. You didn't start with the pitch. You started with trust, at least from my perspective.

As someone who spends his days helping leaders find clarity in chaos, I had to stop and really think about what you're doing. Because what you built... that wasn't an audience, you've created a relationship and relationships are not rented, they're earned. So how do you actually build an audience that turns into a profitable strategic platform, aka product?