Peter O'Dwyer

I think it does.

I mean, I think every arm of the business has a role to play in those areas of kind of dispute.

I think all of those criticisms are very legitimate.

I think where the debate kind of falls down is you either believe that tech will continue to advance in a way that it solves a lot of its own issues.

I saw on video only yesterday, I think they were actually tweeting it out, about how cooling systems at data centres have actually changed so much over the last year or two

that the amount of water that they need is so much less.

Now, whether that is true, I don't know.

But I think that's... It just takes half an ocean now as opposed to an ocean.

Exactly.

So, like, there are huge issues.

I mean, we see it here.

We see the grid constraints for, you know, data centres.

We see water issues.

So I think all of that is very legit.

I think one area where Amazon might do a bit better over the next decade is that it's not in the social media game.

And that's where a lot of the understandable and quite correct heat is coming.

And I think as big tech goes, it's kind of, it's brickbats on the environmental side will be the same as everybody else pretty much.

The kind of the retail damage to the high street would probably wane over time, I would imagine.

And they're not in the social media game.

And that's where the real pain or the real attention is going to come.