Peter Roth

It starts working again because it's no longer saturated with a bunch of scammy offers.

So now it becomes once again revived with energy and is now a viable resource.

So that's why mailers are now working again because people are like,

Actually open and like, oh, I haven't received a mailer in a long time.

Let me actually open this one.

Isn't that interesting?

20 years ago, you probably didn't.

15, 20 years ago, it was piled up because that's what everyone did.

Yeah, but now the equivalent is Facebook ads.

Right now, that's the equivalent of a mailer.

So it's like, isn't that interesting how the tables have turned?

Now it's Facebook ads because those are super saturated and with a shit ton of scammy offers.

So now people aren't paying attention to that.

So now they're back to the old school stuff.

For sure.

They'll never even, you know, like Ryan Panetta.

Love you, by the way.

Even like Ryan Panetta is like anti-call centers.

And I'd love to, I'll chat with you one day.

But he thinks it's a dying channel, and I totally disagree.