Peter Roth

Right.

They've already made their once in a lifetime purchase from you.

Because how many roofs are you going to buy in your life?

Yeah.

How many times are you going to get solar in your life?

Right.

It's a one and done deal.

HVAC companies aren't like that.

They have a very large pipeline of existing clients whose shit always breaks.

Smart.

Right, so for them it's easy.

In other words, they're also kind of a spoiled because they don't really have to go out and get new, drum up new business all the time because they could theoretically just survive on their existing book of business.

Wow.

But therein lies the problem because then they get lazy.

They get

complacent they get complacent yeah because you got to replace your unit every 10 years yeah you probably have to repair it like five times right in between but that's what's so interesting about like the solar guys and the roofing guys is they're hustlers you know they got that hustler mentality because they have to

Because it's a one and done thing.

So they got to go get a new customer every damn day if they want to eat.

So they bring a unique skill set to the table, whereas like these HVAC guys tend to get a little bit complacent.

And so I like opening up their eyes.