Peter Sagal

Yes, Oreo cookies.

So there is an invasive possum species in New Zealand, and while most of them can be caught in traditional ways, there were some who were far too clever and wary to literally take the bait.

So officials needed something, quote, so tempting that it triggers reward-seeking behavior to override caution.

Which is basically, that's Oreos, right?

Can confirm.

I mean, honestly, isn't that the slogan of Oreos printed on the package?

So tempting that it triggers reward-seeking behavior to override caution.

They definitely override the part of my brain that tells me, you bought this for your kid to take to school.

One sleeve per person in the thing where there's three sleeves.

Exactly.

And it worked.

In the two weeks before they switched to Oreos, they caught one possum.

In the three weeks after the switch, 15.

Oh, my God.

They caught four possums in Peter Gross?

Yeah, exactly.

I don't know what to tell you, man.

It was worth it.

Annie, we all know there are secret formulas for Coke and KFC, the kernel secret recipe.

Well, the Wall Street Journal wrote about another even more secret formula hidden in a bank vault seen only by a few dozen people over the decades is the secret formula for what?