Petro Siebel

And sometimes and sometimes we want a specific thing about like what happened to this and that's not really a highlight.

It's just a strategy thing.

Well, I'll tell you, you know who does that?

Sorry, go ahead.

I'll tell you, you know who does that well?

Apple TV.

And MLS always did it well, but Apple TV on MLS stuff is very easy to work through.

If I want a highlights thing, I'm like, you hit play, you go to Apple TV and you want to look at an old game on their MLS section, and you click, okay, I want sporting versus this.

It immediately pops up.

You want highlights or you want the whole thing?

And then the highlight thing runs five to ten minutes, probably more like five to eight minutes, and everything kind of pertinent.

And they don't start it right for like, oh, right as the guy's leg is swinging, here's the goal.

Someone who knows soccer has been like, here's the important part.

I know we're going to show 24 seconds of the ball coming up the field, but really it was the turnover over here.

We want to include that and that, and how that got them out of position.

Apple does a pretty good job with it.

It's just part of Apple TV now.

If you have Apple TV, you have the MLS package.

And the baseball, when they have a baseball.

And they do a great F1.