Phil Alexander

Actually, for me, it's probably HubSpot.

I think it paints the perfect picture of the company on a day-to-day basis.

We use it as a CRM, but we also, I mean, we use it to

and basically create different personas for our customers, for people who are coming in at the top of the funnel.

It helps us understand who we're selling to and what type of content we should be creating.

We actually use both.

Interesting.

I would say probably a little bit more on the marketing end right now, though.

Yeah, I think I wish that I knew that, you know, I'm really, you're not going to learn everything in business school or class that's going to provide some kind of cheat sheet for starting a business.

So,

It's not as formulaic or mechanical as I once thought.

I would tell myself to go talk to people and then to launch something and start selling as soon as you can.