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Phil Halstead

๐Ÿ‘ค Speaker
80 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

Sure.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

My name is Phil Halstead.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

I am co-founder with my wife, Sarah Red Truck Orchards.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

I'm calling from our farm here in Northport, Michigan.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

And Red Truck Orchards produces vinegar from cherries.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

We live on a cherry farm.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

And our cherries are a super fruit.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

So they're full of these natural anthocyanins, which act as antioxidants and anti-inflammatories in our bodies.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

Our cherry vinegar is good for you.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

It tastes great.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

And it's made and bottled right here on the farm.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

Cherries are a big thing like in New York, Utah, obviously in Northwest.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

But up here in Michigan, we call it the tart cherry capital of the world.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

It's here in Traverse City, Michigan.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

We're just north of there.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

It's a great cherry pie.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

And our vinegar is made from these tart Montmorency cherries that have these health benefits, but also very flavorful with the mix in also sweet cherries like those that you buy in the grocery store.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

Kind of.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

What we've done is create a proprietary process in which we take the whole cherry without the pit.

How I Built This with Guy Raz
Advice Line with Jeffrey Hollender of Seventh Generation

Instead of taking cherry juice and just letting it ferment, we take the whole cherry, yes, with yeast, create this exceptional wine, and then we destroy it

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