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Philip Soffer

๐Ÿ‘ค Speaker
180 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

And so I'm not going to

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

I'm not going to quote all the numbers, but we don't spend a lot of money on marketing.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

So our customer acquisition costs are fairly low.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

I'd say the team totally in both geographies is 40 at this point.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

And what are the two geographies?

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

Where are you guys based?

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

So there's a group here in the United States in the Bay Area.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

And then there's another group in Berlin.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

Well, sales, I would say, is about half of those people.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

Marketing is one full-time person.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

And then we have a customer success team as well, which is not sales and not marketing, more on the onboarding side, I guess you'd say, and that's about seven people.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

No, it's never been bad.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

I mean, this has always been an extremely capital efficient company.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

So as much as I would like to take credit for going medieval on CAC, that was definitely not what we were doing.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

And I think where we've gotten better, we've gotten a lot better at sort of the onboarding process, the customer success process.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

I put those folks as part of CAC.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

I put them as, because they do,

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

They're not just about acquisition of the revenue.

SaaS Interviews with CEOs, Startups, Founders
1363 Test IO CEO: We'll Pass $10m in ARR Soon

They're really about the lifetime customer success and retention.