Philip Soffer
๐ค SpeakerAppearances Over Time
Podcast Appearances
And so I'm not going to
I'm not going to quote all the numbers, but we don't spend a lot of money on marketing.
So our customer acquisition costs are fairly low.
I'd say the team totally in both geographies is 40 at this point.
And what are the two geographies?
Where are you guys based?
So there's a group here in the United States in the Bay Area.
And then there's another group in Berlin.
Well, sales, I would say, is about half of those people.
Marketing is one full-time person.
And then we have a customer success team as well, which is not sales and not marketing, more on the onboarding side, I guess you'd say, and that's about seven people.
No, it's never been bad.
I mean, this has always been an extremely capital efficient company.
So as much as I would like to take credit for going medieval on CAC, that was definitely not what we were doing.
And I think where we've gotten better, we've gotten a lot better at sort of the onboarding process, the customer success process.
I don't
I put those folks as part of CAC.
I put them as, because they do,
They're not just about acquisition of the revenue.
They're really about the lifetime customer success and retention.