Philip Soffer

So I think about those folks differently than I think about salespeople or marketing people.

For sure it is.

Yeah, for sure it is.

Interesting.

But it's just, it is a different kind of spend than the sales and marketing spend.

Not that I want to talk about.

I mean, I'm like, I'm not out raising capital for VCs.

Yeah, I mean, I think,

We have historically spent not as much as we might on marketing, specifically on getting our name out there, brand recognition kinds of things.

If we were marketing aggressively to what I call the enterprise companies, that is companies that are really big that rely, for example, on analyst reports and so on, we're not

We're not in that world.

I couldn't answer that.

Um, but it, I mean, it obviously like everybody's got their price.

I think it's a board-level decision, obviously, to sell the company.

So I'm going to go a little rogue on this one.

I think business books as a genre are not my favorite genre, so I don't read too many of them.

But I read books about business, especially...

Sort of an interesting story.

So let me give you a few that I've read recently and then one that's not about business that I always... Yeah, give it to me.

All right.