Philip Soffer

So you should read Bad Blood about the Theranos situation.

That's a fascinating book and it tells a cautionary tale.

You should read American Kingpin about Silk Road and Ross Ulbricht and sort of his rise and fall, which is, I think, almost a Greek tragedy level of story.

Uh, and then he, this is a book that I tell everybody to read who's working in a startup.

Uh, it's not about a business.

Uh, it's the making of the atomic bomb by Richard Rhodes, uh, which is in my mind, the greatest startup story of all time.

Uh, because you had the brightest people, you had an amazing, uh, fundraising process, but a pretty hard to please board.

Uh, and then you had a literal deadline.

Um, and, uh, the story of how that all came together and, and,

Uh, so my favorite CEO is Glenn Kelman from Redfin.

Uh, I, I just, I, I worked for him at Plumtree and he was an amazing person and I always knew that he would be an amazing CEO and it's fun to watch.

It was, it was last year.

Uh, and then they had, uh, you know, a nice run up and then, you know, Glenn, who is compulsively honest, uh, said on his investor call the other day that he thinks that the real estate market is,

softening.

Uh, and you know, the stock lost 25% of its value overnight.

Uh, but I, you know, I, I think Glenn is going to win in the end.

Oh gosh.

Uh, for building a business, that's, uh, I mean, so, you know, what do, what do we use?

I mean, we use the, the, the, the stack, the, the, the, the stack that has outreach in it, LinkedIn sales navigator, like these are the tools that we use a lot for prospecting.

I have one tool that I use in my personal life that's made a big difference for me lately.