Philip Zimbardo

You know, you could say, do 10 push-ups, do 10 more. But then to tell somebody to sit on your back when you're doing push-ups, that's going beyond the thing. You know, to tell somebody to kiss the other guy as the Bride of Frankenstein, that's being creatively evil.

You know, you could say, do 10 push-ups, do 10 more. But then to tell somebody to sit on your back when you're doing push-ups, that's going beyond the thing. You know, to tell somebody to kiss the other guy as the Bride of Frankenstein, that's being creatively evil.

You know, you could say, do 10 push-ups, do 10 more. But then to tell somebody to sit on your back when you're doing push-ups, that's going beyond the thing. You know, to tell somebody to kiss the other guy as the Bride of Frankenstein, that's being creatively evil.

So again, most of the prisoners said, I'm not sure what I would do, but I would be a guard who played by the rules and not develop new rules.

So again, most of the prisoners said, I'm not sure what I would do, but I would be a guard who played by the rules and not develop new rules.

So again, most of the prisoners said, I'm not sure what I would do, but I would be a guard who played by the rules and not develop new rules.

All that research, in a way, really is trying to answer the question from childhood, what makes good people do bad things? And my focus has always been on trying to understand how situations shape us, mold us, and corrupt us. So starting with an evil orientation, what I try to do is create evil. It's really studying evil from the inside out.

All that research, in a way, really is trying to answer the question from childhood, what makes good people do bad things? And my focus has always been on trying to understand how situations shape us, mold us, and corrupt us. So starting with an evil orientation, what I try to do is create evil. It's really studying evil from the inside out.

All that research, in a way, really is trying to answer the question from childhood, what makes good people do bad things? And my focus has always been on trying to understand how situations shape us, mold us, and corrupt us. So starting with an evil orientation, what I try to do is create evil. It's really studying evil from the inside out.

You know, theologians, poets, dramatists, sociologists, you know, criminologists have studied evil. But they've studied evil in place. So what I try to do that's unique is create it. You see the process of transformation. You see people who start off on day one, normal, healthy. You put them in role, and then you see the divergence. The role becomes the person.

You know, theologians, poets, dramatists, sociologists, you know, criminologists have studied evil. But they've studied evil in place. So what I try to do that's unique is create it. You see the process of transformation. You see people who start off on day one, normal, healthy. You put them in role, and then you see the divergence. The role becomes the person.

You know, theologians, poets, dramatists, sociologists, you know, criminologists have studied evil. But they've studied evil in place. So what I try to do that's unique is create it. You see the process of transformation. You see people who start off on day one, normal, healthy. You put them in role, and then you see the divergence. The role becomes the person.

And you play a character, and then it becomes your identity.

And you play a character, and then it becomes your identity.

And you play a character, and then it becomes your identity.

I became an expert witness for one of the guards, Chip Frederick, because I knew that these were good apples that somebody put in a bad barrel. That's the metaphor I started using. In fact, I know I gave an interview at NPR. And I was the first to say, I want to believe our American soldiers are good. They're not bad apples, as Cheney and Rumsfeld and Bush and General Myers say.

I became an expert witness for one of the guards, Chip Frederick, because I knew that these were good apples that somebody put in a bad barrel. That's the metaphor I started using. In fact, I know I gave an interview at NPR. And I was the first to say, I want to believe our American soldiers are good. They're not bad apples, as Cheney and Rumsfeld and Bush and General Myers say.

I became an expert witness for one of the guards, Chip Frederick, because I knew that these were good apples that somebody put in a bad barrel. That's the metaphor I started using. In fact, I know I gave an interview at NPR. And I was the first to say, I want to believe our American soldiers are good. They're not bad apples, as Cheney and Rumsfeld and Bush and General Myers say.

I believe they were good apples when they got there. And somebody put them in a very bad barrel. And that barrel looks exactly like the prison study. So I got to know really everything there is to know about Albert Grave.

I believe they were good apples when they got there. And somebody put them in a very bad barrel. And that barrel looks exactly like the prison study. So I got to know really everything there is to know about Albert Grave.