Phoebe Gates

But as we keep building, the one thing we came back to was like our own experience of, okay, we're roommates. We're always arguing over clothes. And frankly, like it's kind of bullshit that the shopping environment hasn't developed in the last 10 years. Like how come I'm on a site and I don't know if I should buy an item or not?

But as we keep building, the one thing we came back to was like our own experience of, okay, we're roommates. We're always arguing over clothes. And frankly, like it's kind of bullshit that the shopping environment hasn't developed in the last 10 years. Like how come I'm on a site and I don't know if I should buy an item or not?

But as we keep building, the one thing we came back to was like our own experience of, okay, we're roommates. We're always arguing over clothes. And frankly, like it's kind of bullshit that the shopping environment hasn't developed in the last 10 years. Like how come I'm on a site and I don't know if I should buy an item or not?

Why is an AI able to tell me, hey, this is a good deal or this is not a good deal? Where's my little shopping assistant? And so we're like, what if... we could create a shopping assistant or a shopping hack, be it your Kobe for shopping. So we were like, what if we did something like with our names together, Fia? And that's how the idea was originally born. But it took a lot of bad ideas.

Why is an AI able to tell me, hey, this is a good deal or this is not a good deal? Where's my little shopping assistant? And so we're like, what if... we could create a shopping assistant or a shopping hack, be it your Kobe for shopping. So we were like, what if we did something like with our names together, Fia? And that's how the idea was originally born. But it took a lot of bad ideas.

Why is an AI able to tell me, hey, this is a good deal or this is not a good deal? Where's my little shopping assistant? And so we're like, what if... we could create a shopping assistant or a shopping hack, be it your Kobe for shopping. So we were like, what if we did something like with our names together, Fia? And that's how the idea was originally born. But it took a lot of bad ideas.

I'm not going to lie.

I'm not going to lie.

I'm not going to lie.

We did a day where we wrote down our strengths and weaknesses and that was brutal. You two write about each other?

We did a day where we wrote down our strengths and weaknesses and that was brutal. You two write about each other?

We did a day where we wrote down our strengths and weaknesses and that was brutal. You two write about each other?

Really? That we can never do it with our boyfriends ever in a million years. We're like, this is so much easier because I don't know how you don't take it home.

Really? That we can never do it with our boyfriends ever in a million years. We're like, this is so much easier because I don't know how you don't take it home.

Really? That we can never do it with our boyfriends ever in a million years. We're like, this is so much easier because I don't know how you don't take it home.

that people don't realize those so one thing i'll say is every time we do an interview they always want like us to hate each other they're always asking if it's especially if we interview individually they'll always ask me what do i hate about sofia what does she hate about me it's so fucked it because they really want like the beef between the two women i think which i think is really interesting because you see in all narratives like when you have women in business they're they always want there to be some sort of catfight

that people don't realize those so one thing i'll say is every time we do an interview they always want like us to hate each other they're always asking if it's especially if we interview individually they'll always ask me what do i hate about sofia what does she hate about me it's so fucked it because they really want like the beef between the two women i think which i think is really interesting because you see in all narratives like when you have women in business they're they always want there to be some sort of catfight

that people don't realize those so one thing i'll say is every time we do an interview they always want like us to hate each other they're always asking if it's especially if we interview individually they'll always ask me what do i hate about sofia what does she hate about me it's so fucked it because they really want like the beef between the two women i think which i think is really interesting because you see in all narratives like when you have women in business they're they always want there to be some sort of catfight

And I think the clarification is me and Sophia fight all the time. I mean, we're co-founders and best friends, but it's about like having something so we can figure out at the end of the day, like, OK, we disagree on this. But like, if you think that color blue is better, like, let's just go for it. And if it's wrong, we'll get rid of it. Like, and then we'll do, you know, my idea next.

And I think the clarification is me and Sophia fight all the time. I mean, we're co-founders and best friends, but it's about like having something so we can figure out at the end of the day, like, OK, we disagree on this. But like, if you think that color blue is better, like, let's just go for it. And if it's wrong, we'll get rid of it. Like, and then we'll do, you know, my idea next.