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Pierce Eugene Walla

๐Ÿ‘ค Speaker
145 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So I'd actually say we've, we have.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

Have less customers than we did before.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

but our ASP has gone way through the roof, right?

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So we have grown 100% year over year since we last spoke, but really taking more of that enterprise focus and expanding our business that way.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

Yeah, so I mean, that was the other thing was that

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

Those $99 a month customers, what we learned, took a lot of support, churned very quickly.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

Whereas our enterprise customers, we've got net revenue churn of under 2% now.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So yeah, so we were happy to kind of not lose customers, but really focus on that enterprise space where I think we can add the most value.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

I mean, I,

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

And it's a great point, right?

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

It's very attractive to have a $99 a month credit card product where people can just put in a credit card.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

They don't have to talk to sales.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

It's a very quick sale and not a lot of effort, right?

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

But the issue with those types of customers is that just as easily as they came onto your platform, they're going to get off it as well.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So what we realized, especially as a bootstrap company, was that we need to focus on our customers who we can add the most value to, who are going to pay us for that value that we're able to give them.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So I can tell you, we definitely lost a lot of customers, right?

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So we still are in the hundreds of customers, Kaya.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

So that's what I can tell you.

SaaS Interviews with CEOs, Startups, Founders
1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

It's not 600 anymore.