Piers Morgan

Yeah.

Yeah.

Yeah.

Well, it came about because I launched this new show, Piers Morgan Uncensored, and we were launching it on Talk TV in the UK, which was a new network launched by Rupert Murdoch. And concurrently, we set up a YouTube channel. And it was really interesting. I was doing big interviews with Donald Trump and Cristiano Ronaldo and Kanye West and all these people. Yay, as he calls himself now. And

Well, it came about because I launched this new show, Piers Morgan Uncensored, and we were launching it on Talk TV in the UK, which was a new network launched by Rupert Murdoch. And concurrently, we set up a YouTube channel. And it was really interesting. I was doing big interviews with Donald Trump and Cristiano Ronaldo and Kanye West and all these people. Yay, as he calls himself now. And

Well, it came about because I launched this new show, Piers Morgan Uncensored, and we were launching it on Talk TV in the UK, which was a new network launched by Rupert Murdoch. And concurrently, we set up a YouTube channel. And it was really interesting. I was doing big interviews with Donald Trump and Cristiano Ronaldo and Kanye West and all these people. Yay, as he calls himself now. And

We found that we were getting a pretty small audience on Talk TV, which was a linear platform, an hour-long show live with commercial breaks, very traditional. But on YouTube, without any restrictions, we could run the longer versions of interviews if we pre-taped them and so on. And we were getting 10, 20, 30, 40 times the audience.

We found that we were getting a pretty small audience on Talk TV, which was a linear platform, an hour-long show live with commercial breaks, very traditional. But on YouTube, without any restrictions, we could run the longer versions of interviews if we pre-taped them and so on. And we were getting 10, 20, 30, 40 times the audience.

We found that we were getting a pretty small audience on Talk TV, which was a linear platform, an hour-long show live with commercial breaks, very traditional. But on YouTube, without any restrictions, we could run the longer versions of interviews if we pre-taped them and so on. And we were getting 10, 20, 30, 40 times the audience.

And it would be far more cost effective to not produce a linear television version. And when this went on for a year or two, I was eventually like, why are we doing this? Why are we losing money hand over fist to cater to probably quite an aging audience? If you look at the average age of cable news in America, audiences are 70 now for Fox, CNN, MSNBC. They're old people, right?

And it would be far more cost effective to not produce a linear television version. And when this went on for a year or two, I was eventually like, why are we doing this? Why are we losing money hand over fist to cater to probably quite an aging audience? If you look at the average age of cable news in America, audiences are 70 now for Fox, CNN, MSNBC. They're old people, right?

And it would be far more cost effective to not produce a linear television version. And when this went on for a year or two, I was eventually like, why are we doing this? Why are we losing money hand over fist to cater to probably quite an aging audience? If you look at the average age of cable news in America, audiences are 70 now for Fox, CNN, MSNBC. They're old people, right?

I mean, that means a lot of them are probably 80. young people do not watch television apart from live school. I know because I've got four kids from 31 to 13. None of them watch TV. So you can either pretend that what's happening in front of your eyes isn't happening, or you can see how your habits of your kids are and look at what's happening literally on the numbers.

I mean, that means a lot of them are probably 80. young people do not watch television apart from live school. I know because I've got four kids from 31 to 13. None of them watch TV. So you can either pretend that what's happening in front of your eyes isn't happening, or you can see how your habits of your kids are and look at what's happening literally on the numbers.

I mean, that means a lot of them are probably 80. young people do not watch television apart from live school. I know because I've got four kids from 31 to 13. None of them watch TV. So you can either pretend that what's happening in front of your eyes isn't happening, or you can see how your habits of your kids are and look at what's happening literally on the numbers.

And so we got to about a year ago, February of 2024. I came off linear TV completely, and we just went full YouTube. And we've now got three and a half million subscribers, which you will appreciate. It's not bad in two and a half years. It took Joe Rogan four years to get to a million, not that I'm comparing. Mm-hmm. I am comparing.

And so we got to about a year ago, February of 2024. I came off linear TV completely, and we just went full YouTube. And we've now got three and a half million subscribers, which you will appreciate. It's not bad in two and a half years. It took Joe Rogan four years to get to a million, not that I'm comparing. Mm-hmm. I am comparing.

And so we got to about a year ago, February of 2024. I came off linear TV completely, and we just went full YouTube. And we've now got three and a half million subscribers, which you will appreciate. It's not bad in two and a half years. It took Joe Rogan four years to get to a million, not that I'm comparing. Mm-hmm. I am comparing.

And we now get millions of views for our content on almost pretty much everything. And sometimes we get real poppers like Bassem Youssef, the Egyptian comedian, political activist. 22 million people watch that. The real-life stalker from Martha, alleged stalker from Baby Reindeer. Again, 16, 17 million people watch that on our YouTube channel. We've never got anything like that on any television.

And we now get millions of views for our content on almost pretty much everything. And sometimes we get real poppers like Bassem Youssef, the Egyptian comedian, political activist. 22 million people watch that. The real-life stalker from Martha, alleged stalker from Baby Reindeer. Again, 16, 17 million people watch that on our YouTube channel. We've never got anything like that on any television.