Pieter Colpaert

And it'll also help you notice them quicker when you go to the wine shop.

And it'll also help you notice them quicker when you go to the wine shop.

And it'll also help you notice them quicker when you go to the wine shop.

No, I mean, Jordan, are you going to believe me if I tell you there's a study for this?

No, I mean, Jordan, are you going to believe me if I tell you there's a study for this?

No, I mean, Jordan, are you going to believe me if I tell you there's a study for this?

I know, there's a lot of money in wine. So in this study, they found simple black and gold labels. People perceive them as more luxurious. And then if it has a bright color, a quirky label like kangaroos and rainbows you were talking about, those are perceived as casual and affordable.

I know, there's a lot of money in wine. So in this study, they found simple black and gold labels. People perceive them as more luxurious. And then if it has a bright color, a quirky label like kangaroos and rainbows you were talking about, those are perceived as casual and affordable.

I know, there's a lot of money in wine. So in this study, they found simple black and gold labels. People perceive them as more luxurious. And then if it has a bright color, a quirky label like kangaroos and rainbows you were talking about, those are perceived as casual and affordable.

Yeah, yeah. I mean, in the world of fine and rare wines, wine fraud is much more common than people realize. I think I read somewhere that experts estimate that as much as 20% of the fine wine market could be counterfeit, especially when it comes to like the rare expensive bottles.

Yeah, yeah. I mean, in the world of fine and rare wines, wine fraud is much more common than people realize. I think I read somewhere that experts estimate that as much as 20% of the fine wine market could be counterfeit, especially when it comes to like the rare expensive bottles.

Yeah, yeah. I mean, in the world of fine and rare wines, wine fraud is much more common than people realize. I think I read somewhere that experts estimate that as much as 20% of the fine wine market could be counterfeit, especially when it comes to like the rare expensive bottles.

Right. And not in like the regular wine market, but in the rare wine market, that's what they think, like one in five. Right. Not at BevMo.

Right. And not in like the regular wine market, but in the rare wine market, that's what they think, like one in five. Right. Not at BevMo.

Right. And not in like the regular wine market, but in the rare wine market, that's what they think, like one in five. Right. Not at BevMo.

No, there's, you know, your $10 bottle of wine, they probably won't bother faking.

No, there's, you know, your $10 bottle of wine, they probably won't bother faking.

No, there's, you know, your $10 bottle of wine, they probably won't bother faking.

And in this case, there's this documentary that you might have heard of called Sour Grapes.

And in this case, there's this documentary that you might have heard of called Sour Grapes.