Pieter Colpaert

Yeah, well, most bottles. Most bottles are not entirely flat and they'll have like an indentation. But I think basically what my buddy was saying is that the deeper the punt, the more expensive the wine should be. And, you know, I heard that from several people. But then later on, I found out that's really just an urban legend.

Yeah, well, most bottles. Most bottles are not entirely flat and they'll have like an indentation. But I think basically what my buddy was saying is that the deeper the punt, the more expensive the wine should be. And, you know, I heard that from several people. But then later on, I found out that's really just an urban legend.

Yeah, fair enough. And I mean, there's some historical truth to why glass blowers used to make bottles that way. It made it easier for the bottles to stand up on the shelf. It helped collect the sediment as the wine ages. And so it is true that it's like slightly more expensive to make bottles with a punt. But still, there's no correlation with the quality of wine inside the bottle.

Yeah, fair enough. And I mean, there's some historical truth to why glass blowers used to make bottles that way. It made it easier for the bottles to stand up on the shelf. It helped collect the sediment as the wine ages. And so it is true that it's like slightly more expensive to make bottles with a punt. But still, there's no correlation with the quality of wine inside the bottle.

Yeah, fair enough. And I mean, there's some historical truth to why glass blowers used to make bottles that way. It made it easier for the bottles to stand up on the shelf. It helped collect the sediment as the wine ages. And so it is true that it's like slightly more expensive to make bottles with a punt. But still, there's no correlation with the quality of wine inside the bottle.

Yeah, I mean, and you know, I'm bringing this up because I think it shows how there's all kinds of external factors that influence how we gauge the quality of a bottle of wine. And that's something the wine industry obviously knows and plays into with like pretty creative marketing strategies, like how they designed a wine label,

Yeah, I mean, and you know, I'm bringing this up because I think it shows how there's all kinds of external factors that influence how we gauge the quality of a bottle of wine. And that's something the wine industry obviously knows and plays into with like pretty creative marketing strategies, like how they designed a wine label,

Yeah, I mean, and you know, I'm bringing this up because I think it shows how there's all kinds of external factors that influence how we gauge the quality of a bottle of wine. And that's something the wine industry obviously knows and plays into with like pretty creative marketing strategies, like how they designed a wine label,

the shape of the bottle, and even the weight of the bottle, those have all been proven to influence people's perception of a wine's quality and their willingness to pay a higher price for it.

the shape of the bottle, and even the weight of the bottle, those have all been proven to influence people's perception of a wine's quality and their willingness to pay a higher price for it.

the shape of the bottle, and even the weight of the bottle, those have all been proven to influence people's perception of a wine's quality and their willingness to pay a higher price for it.

Yeah. I mean, another study, because they do a lot of studies on this kind of thing, found that people associate heavier, thicker glass bottles with higher quality wines. So in this study, they present the exact same wine, same label, bottles of different weights, and they found consumers are willing to pay more for the wine in the heavier bottle.

Yeah. I mean, another study, because they do a lot of studies on this kind of thing, found that people associate heavier, thicker glass bottles with higher quality wines. So in this study, they present the exact same wine, same label, bottles of different weights, and they found consumers are willing to pay more for the wine in the heavier bottle.

Yeah. I mean, another study, because they do a lot of studies on this kind of thing, found that people associate heavier, thicker glass bottles with higher quality wines. So in this study, they present the exact same wine, same label, bottles of different weights, and they found consumers are willing to pay more for the wine in the heavier bottle.

So I mean, go to any winery and look at their more premium wines. Usually they'll use heavier, more substantial bottles for them.

So I mean, go to any winery and look at their more premium wines. Usually they'll use heavier, more substantial bottles for them.

So I mean, go to any winery and look at their more premium wines. Usually they'll use heavier, more substantial bottles for them.

Yeah, brilliant. Brilliant idea, Jordan. I think health authorities might have a slightly different opinion on that one. The shape of the bottle, that's another signifier. Like think of a classic burgundy bottle has those nice sloping shoulders or a Riesling bottle is tall and slender. Those designs kind of give them this air of tradition and of quality.

Yeah, brilliant. Brilliant idea, Jordan. I think health authorities might have a slightly different opinion on that one. The shape of the bottle, that's another signifier. Like think of a classic burgundy bottle has those nice sloping shoulders or a Riesling bottle is tall and slender. Those designs kind of give them this air of tradition and of quality.

Yeah, brilliant. Brilliant idea, Jordan. I think health authorities might have a slightly different opinion on that one. The shape of the bottle, that's another signifier. Like think of a classic burgundy bottle has those nice sloping shoulders or a Riesling bottle is tall and slender. Those designs kind of give them this air of tradition and of quality.