Pieter Colpaert

Oh, yeah. I mean, those guys, they're part of a very super elite club. As of last year, there are only 416 masters of wine in the entire world from 31 different countries. So these guys, they have to, guys and girls, sorry, they have to pass a very rigorous exam. And it can take years before you pass the exam. They usually pass less than 10% of people who even participate.

That's an exam that'll test their knowledge of, you know, everything from like grape growing, winemaking to the business and marketing of wine. And the exam also includes a blind tasting of 36 wines over three days.

That's an exam that'll test their knowledge of, you know, everything from like grape growing, winemaking to the business and marketing of wine. And the exam also includes a blind tasting of 36 wines over three days.

That's an exam that'll test their knowledge of, you know, everything from like grape growing, winemaking to the business and marketing of wine. And the exam also includes a blind tasting of 36 wines over three days.

I mean, to be fair, again, they'll be able to tell you all kinds of things about this wine. They'll be able to make a really good assessment of the quality of the wine, you know, like the balance, the complexity, the potential for aging.

I mean, to be fair, again, they'll be able to tell you all kinds of things about this wine. They'll be able to make a really good assessment of the quality of the wine, you know, like the balance, the complexity, the potential for aging.

I mean, to be fair, again, they'll be able to tell you all kinds of things about this wine. They'll be able to make a really good assessment of the quality of the wine, you know, like the balance, the complexity, the potential for aging.

So in theory, you know, these masters of wine, they'll be able to say like, Jordan, this is a well-made high quality wine that just doesn't necessarily mean that it's an expensive wine. And I think this goes to show there's no straightforward connection between perceived quality and price. And listen, I think that's good news for people like me who love wine.

So in theory, you know, these masters of wine, they'll be able to say like, Jordan, this is a well-made high quality wine that just doesn't necessarily mean that it's an expensive wine. And I think this goes to show there's no straightforward connection between perceived quality and price. And listen, I think that's good news for people like me who love wine.

So in theory, you know, these masters of wine, they'll be able to say like, Jordan, this is a well-made high quality wine that just doesn't necessarily mean that it's an expensive wine. And I think this goes to show there's no straightforward connection between perceived quality and price. And listen, I think that's good news for people like me who love wine.

Right. But that's also why it's worth it for these wineries to invest in creating this image, this like aura of luxury and exclusivity around their wines, because that's what's going to make people think that their wines are worth spending money on.

Right. But that's also why it's worth it for these wineries to invest in creating this image, this like aura of luxury and exclusivity around their wines, because that's what's going to make people think that their wines are worth spending money on.

Right. But that's also why it's worth it for these wineries to invest in creating this image, this like aura of luxury and exclusivity around their wines, because that's what's going to make people think that their wines are worth spending money on.

Yeah. And then, you know, to your point, there are lots of small and subtle ways that they can achieve that. Because ages ago, I was just getting into wine and I had a friend who pretended to be a real wine expert.

Yeah. And then, you know, to your point, there are lots of small and subtle ways that they can achieve that. Because ages ago, I was just getting into wine and I had a friend who pretended to be a real wine expert.

Yeah. And then, you know, to your point, there are lots of small and subtle ways that they can achieve that. Because ages ago, I was just getting into wine and I had a friend who pretended to be a real wine expert.

And he told me that if the bottom of a wine bottle had what they call a punt, which is, you know, where the bottom is not entirely flat, but slightly indented, and you can kind of like put your thumb in there. That meant it was a great quality wine.

And he told me that if the bottom of a wine bottle had what they call a punt, which is, you know, where the bottom is not entirely flat, but slightly indented, and you can kind of like put your thumb in there. That meant it was a great quality wine.

And he told me that if the bottom of a wine bottle had what they call a punt, which is, you know, where the bottom is not entirely flat, but slightly indented, and you can kind of like put your thumb in there. That meant it was a great quality wine.

Yeah, well, most bottles. Most bottles are not entirely flat and they'll have like an indentation. But I think basically what my buddy was saying is that the deeper the punt, the more expensive the wine should be. And, you know, I heard that from several people. But then later on, I found out that's really just an urban legend.