Pieter Colpaert

Because if you're a master sommelier, you've undergone super rigorous training and that is supposed to help you identify all these different kind of technical elements in a wine so you can assess its quality.

Because if you're a master sommelier, you've undergone super rigorous training and that is supposed to help you identify all these different kind of technical elements in a wine so you can assess its quality.

Because if you're a master sommelier, you've undergone super rigorous training and that is supposed to help you identify all these different kind of technical elements in a wine so you can assess its quality.

Yep. But I mean, I don't know if it'll surprise you, but in these blind tastings, you know, experts, they're often able to pick out grapes and vintages and regions, but generally they're not going to be able to tell you if they're drinking an expensive wine or not.

Yep. But I mean, I don't know if it'll surprise you, but in these blind tastings, you know, experts, they're often able to pick out grapes and vintages and regions, but generally they're not going to be able to tell you if they're drinking an expensive wine or not.

Yep. But I mean, I don't know if it'll surprise you, but in these blind tastings, you know, experts, they're often able to pick out grapes and vintages and regions, but generally they're not going to be able to tell you if they're drinking an expensive wine or not.

Yeah, I mean, they tested that as well because there's this famous study known as the Wine Spectator award-winning wine tasting. And they had researchers had 54 wine experts taste a selection of wines. These ranged from like $1.65 to $150 a bottle, but they didn't tell them anything about the identity of the wine.

Yeah, I mean, they tested that as well because there's this famous study known as the Wine Spectator award-winning wine tasting. And they had researchers had 54 wine experts taste a selection of wines. These ranged from like $1.65 to $150 a bottle, but they didn't tell them anything about the identity of the wine.

Yeah, I mean, they tested that as well because there's this famous study known as the Wine Spectator award-winning wine tasting. And they had researchers had 54 wine experts taste a selection of wines. These ranged from like $1.65 to $150 a bottle, but they didn't tell them anything about the identity of the wine.

So it was a blind tasting and the experts were unable to consistently identify which wines were expensive or even like rate the expensive wines as tasting better than the cheap wines.

So it was a blind tasting and the experts were unable to consistently identify which wines were expensive or even like rate the expensive wines as tasting better than the cheap wines.

So it was a blind tasting and the experts were unable to consistently identify which wines were expensive or even like rate the expensive wines as tasting better than the cheap wines.

No, no. I mean, I don't want to put Somalias out of work here. I think they, you know, wine experts, Somalias, they have real important expertise. They will have a wide knowledge of wine regions, of grape varieties, of winemaking techniques. You know, they'll be like super knowledgeable about how you serve, store, decant wine. They'll tell you all about how you can pair it with food.

No, no. I mean, I don't want to put Somalias out of work here. I think they, you know, wine experts, Somalias, they have real important expertise. They will have a wide knowledge of wine regions, of grape varieties, of winemaking techniques. You know, they'll be like super knowledgeable about how you serve, store, decant wine. They'll tell you all about how you can pair it with food.

No, no. I mean, I don't want to put Somalias out of work here. I think they, you know, wine experts, Somalias, they have real important expertise. They will have a wide knowledge of wine regions, of grape varieties, of winemaking techniques. You know, they'll be like super knowledgeable about how you serve, store, decant wine. They'll tell you all about how you can pair it with food.

You know, a lot of these people train for this for years. Especially there's this thing called the Masters of Wine.

You know, a lot of these people train for this for years. Especially there's this thing called the Masters of Wine.

You know, a lot of these people train for this for years. Especially there's this thing called the Masters of Wine.

Oh, yeah. I mean, those guys, they're part of a very super elite club. As of last year, there are only 416 masters of wine in the entire world from 31 different countries. So these guys, they have to, guys and girls, sorry, they have to pass a very rigorous exam. And it can take years before you pass the exam. They usually pass less than 10% of people who even participate.

Oh, yeah. I mean, those guys, they're part of a very super elite club. As of last year, there are only 416 masters of wine in the entire world from 31 different countries. So these guys, they have to, guys and girls, sorry, they have to pass a very rigorous exam. And it can take years before you pass the exam. They usually pass less than 10% of people who even participate.