Pieter Colpaert

Listen, that's what I tell myself. But I think that's a way to cope with the fact that I cannot afford a bottle of magma.

Listen, that's what I tell myself. But I think that's a way to cope with the fact that I cannot afford a bottle of magma.

Listen, that's what I tell myself. But I think that's a way to cope with the fact that I cannot afford a bottle of magma.

Yeah, I mean, you're right there because, you know, this is a dynamic, again, you see it with all kinds of luxury products. Magma has this like near legendary status in the wine world. It's got glowing reviews, high ratings from collectors, and all those things contribute to price. There's also one wildcard, which is the winemaker. He says he uses this social pricing structure.

Yeah, I mean, you're right there because, you know, this is a dynamic, again, you see it with all kinds of luxury products. Magma has this like near legendary status in the wine world. It's got glowing reviews, high ratings from collectors, and all those things contribute to price. There's also one wildcard, which is the winemaker. He says he uses this social pricing structure.

Yeah, I mean, you're right there because, you know, this is a dynamic, again, you see it with all kinds of luxury products. Magma has this like near legendary status in the wine world. It's got glowing reviews, high ratings from collectors, and all those things contribute to price. There's also one wildcard, which is the winemaker. He says he uses this social pricing structure.

So he actually makes the magma more expensive to subsidize his other wines, like the Susukaru, so he can sell those at a more democratic price point. And so more people are able to try his wines. So that actually, that's smart.

So he actually makes the magma more expensive to subsidize his other wines, like the Susukaru, so he can sell those at a more democratic price point. And so more people are able to try his wines. So that actually, that's smart.

So he actually makes the magma more expensive to subsidize his other wines, like the Susukaru, so he can sell those at a more democratic price point. And so more people are able to try his wines. So that actually, that's smart.

Yeah. And as you say, it's about the scarcity. So the harder it is to find a wine, the more expensive it's going to be. And it's probably the same with a handbag. If it's harder to find a handbag, it'll be more expensive. Whether that's a single vineyard wine or it's from a specific rare vintage or this really prestigious vineyard, those are all factors.

Yeah. And as you say, it's about the scarcity. So the harder it is to find a wine, the more expensive it's going to be. And it's probably the same with a handbag. If it's harder to find a handbag, it'll be more expensive. Whether that's a single vineyard wine or it's from a specific rare vintage or this really prestigious vineyard, those are all factors.

Yeah. And as you say, it's about the scarcity. So the harder it is to find a wine, the more expensive it's going to be. And it's probably the same with a handbag. If it's harder to find a handbag, it'll be more expensive. Whether that's a single vineyard wine or it's from a specific rare vintage or this really prestigious vineyard, those are all factors.

And then reputation is another big one as well, because you have wines from very famous wine regions like Burgundy or Napa Valley. Those will fetch higher prices just based on the wine region they're from.

And then reputation is another big one as well, because you have wines from very famous wine regions like Burgundy or Napa Valley. Those will fetch higher prices just based on the wine region they're from.

And then reputation is another big one as well, because you have wines from very famous wine regions like Burgundy or Napa Valley. Those will fetch higher prices just based on the wine region they're from.

Yeah, and then selling a bottle right away that is cheaper for the producer than having to age and store it. So again, like with anything, production costs are a big factor. Cost of land, labor, storage, materials, and so on. And you know, like most of the wines we drink will be machine harvested, but then the premium wines, for those, most winemakers will still be handpicking their grapes.

Yeah, and then selling a bottle right away that is cheaper for the producer than having to age and store it. So again, like with anything, production costs are a big factor. Cost of land, labor, storage, materials, and so on. And you know, like most of the wines we drink will be machine harvested, but then the premium wines, for those, most winemakers will still be handpicking their grapes.

Yeah, and then selling a bottle right away that is cheaper for the producer than having to age and store it. So again, like with anything, production costs are a big factor. Cost of land, labor, storage, materials, and so on. And you know, like most of the wines we drink will be machine harvested, but then the premium wines, for those, most winemakers will still be handpicking their grapes.

Yeah, I think they're faster. But handpicking is still easier on the grapes and vines. Because, you know, when you're a human, you tend to be a little bit more judicious and careful about how you pick the grapes, what grapes you pick. So I think right now there's not really a substitute for the trained human eye.

Yeah, I think they're faster. But handpicking is still easier on the grapes and vines. Because, you know, when you're a human, you tend to be a little bit more judicious and careful about how you pick the grapes, what grapes you pick. So I think right now there's not really a substitute for the trained human eye.