Pieter Colpaert

Yeah, I think they're faster. But handpicking is still easier on the grapes and vines. Because, you know, when you're a human, you tend to be a little bit more judicious and careful about how you pick the grapes, what grapes you pick. So I think right now there's not really a substitute for the trained human eye.

Although, I mean, listen, I'm sure in a couple of years we'll have these like AI powered grape picking machines.

Although, I mean, listen, I'm sure in a couple of years we'll have these like AI powered grape picking machines.

Although, I mean, listen, I'm sure in a couple of years we'll have these like AI powered grape picking machines.

Yeah, I mean, do expensive wines taste better? That's the million-dollar question that we're trying to answer here. And I'm sorry to say I don't have a straightforward answer for you, because taste is super subjective, and then a wine that I'm raving about might leave you totally unimpressed. But there are actual studies about this. So the Journal of Wine Economics did a study.

Yeah, I mean, do expensive wines taste better? That's the million-dollar question that we're trying to answer here. And I'm sorry to say I don't have a straightforward answer for you, because taste is super subjective, and then a wine that I'm raving about might leave you totally unimpressed. But there are actual studies about this. So the Journal of Wine Economics did a study.

Yeah, I mean, do expensive wines taste better? That's the million-dollar question that we're trying to answer here. And I'm sorry to say I don't have a straightforward answer for you, because taste is super subjective, and then a wine that I'm raving about might leave you totally unimpressed. But there are actual studies about this. So the Journal of Wine Economics did a study.

They analyzed more than 4,000 wines that had been entered into 13 different competitions across the United States. And the researcher, he found that the probability of a wine winning a gold medal in one competition was completely statistically independent of whether it won a gold medal in any other competition. There is no correlation.

They analyzed more than 4,000 wines that had been entered into 13 different competitions across the United States. And the researcher, he found that the probability of a wine winning a gold medal in one competition was completely statistically independent of whether it won a gold medal in any other competition. There is no correlation.

They analyzed more than 4,000 wines that had been entered into 13 different competitions across the United States. And the researcher, he found that the probability of a wine winning a gold medal in one competition was completely statistically independent of whether it won a gold medal in any other competition. There is no correlation.

Yeah, I mean, but then these experts sometimes don't even agree with themselves. Because there's another study I like to cite, which is the same researcher. He found that only 10% of judges at the California State Fair wine competition, only 10% of judges were able to replicate their scores within the same medal group when they were tasting the same wine several times.

Yeah, I mean, but then these experts sometimes don't even agree with themselves. Because there's another study I like to cite, which is the same researcher. He found that only 10% of judges at the California State Fair wine competition, only 10% of judges were able to replicate their scores within the same medal group when they were tasting the same wine several times.

Yeah, I mean, but then these experts sometimes don't even agree with themselves. Because there's another study I like to cite, which is the same researcher. He found that only 10% of judges at the California State Fair wine competition, only 10% of judges were able to replicate their scores within the same medal group when they were tasting the same wine several times.

So, you know, there's all kinds of things that influence or bias their judgment, like the order in which they tasted the wines, the scores they gave to previous wines, even the reputation of the producer or the region. So, you know, one moment they'll give it a gold medal, the next they'll give it a silver medal. And this is the same taster.

So, you know, there's all kinds of things that influence or bias their judgment, like the order in which they tasted the wines, the scores they gave to previous wines, even the reputation of the producer or the region. So, you know, one moment they'll give it a gold medal, the next they'll give it a silver medal. And this is the same taster.

So, you know, there's all kinds of things that influence or bias their judgment, like the order in which they tasted the wines, the scores they gave to previous wines, even the reputation of the producer or the region. So, you know, one moment they'll give it a gold medal, the next they'll give it a silver medal. And this is the same taster.

Yeah, sorry. I think I have to burst that bubble because, I mean, humans are highly suggestible. You know, our expectations do influence how we experience things.

Yeah, sorry. I think I have to burst that bubble because, I mean, humans are highly suggestible. You know, our expectations do influence how we experience things.

Yeah, sorry. I think I have to burst that bubble because, I mean, humans are highly suggestible. You know, our expectations do influence how we experience things.

And then wine is no exception because a group of German researchers, they found that people's brain activity while they were drinking wine was influenced by the price they were told that wine costs, even when that information was completely fake.