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Pieter Levels

๐Ÿ‘ค Speaker
2088 total appearances

Appearances Over Time

Podcast Appearances

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

By some random guy. So there's all these AI influencers that they write about, they show AI apps and then they ask money later, like when a viral video goes viral, all I can do is do it again and send me $4,000 or something. I'm like, okay, I did that, for example. But it works. TikTok is a very big platform for user acquisition. And organic. The best user acquisition, I think, is organic.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

By some random guy. So there's all these AI influencers that they write about, they show AI apps and then they ask money later, like when a viral video goes viral, all I can do is do it again and send me $4,000 or something. I'm like, okay, I did that, for example. But it works. TikTok is a very big platform for user acquisition. And organic. The best user acquisition, I think, is organic.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

By some random guy. So there's all these AI influencers that they write about, they show AI apps and then they ask money later, like when a viral video goes viral, all I can do is do it again and send me $4,000 or something. I'm like, okay, I did that, for example. But it works. TikTok is a very big platform for user acquisition. And organic. The best user acquisition, I think, is organic.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

You don't need to buy ads. You probably don't have money when you start to buy ads. So use organic. Or write a banger tweet that can make an app take off as well.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

You don't need to buy ads. You probably don't have money when you start to buy ads. So use organic. Or write a banger tweet that can make an app take off as well.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

You don't need to buy ads. You probably don't have money when you start to buy ads. So use organic. Or write a banger tweet that can make an app take off as well.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

Yeah, and you don't need a lot of followers anymore on X and a lot of platforms because TikTok X, I think Instant Reels also, they have the same algorithm now. It's not about followers anymore. It's about they test your content on a small subset, like 300 people. If they like it, it gets tested to 1,000 people and on and on. So if the thing is good, it will rise anyway.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

Yeah, and you don't need a lot of followers anymore on X and a lot of platforms because TikTok X, I think Instant Reels also, they have the same algorithm now. It's not about followers anymore. It's about they test your content on a small subset, like 300 people. If they like it, it gets tested to 1,000 people and on and on. So if the thing is good, it will rise anyway.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

Yeah, and you don't need a lot of followers anymore on X and a lot of platforms because TikTok X, I think Instant Reels also, they have the same algorithm now. It's not about followers anymore. It's about they test your content on a small subset, like 300 people. If they like it, it gets tested to 1,000 people and on and on. So if the thing is good, it will rise anyway.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

It doesn't matter if you have half a million followers or 1,000 followers or 100.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

It doesn't matter if you have half a million followers or 1,000 followers or 100.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

It doesn't matter if you have half a million followers or 1,000 followers or 100.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

Yeah, so a lot of startups, they do like free users. So you could sign up, you could use an app for free, which is, it never worked for me well, because I think free users generally don't convert.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

Yeah, so a lot of startups, they do like free users. So you could sign up, you could use an app for free, which is, it never worked for me well, because I think free users generally don't convert.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

Yeah, so a lot of startups, they do like free users. So you could sign up, you could use an app for free, which is, it never worked for me well, because I think free users generally don't convert.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

And I think if you have VC funding, it makes sense to get free users because you can spend your funding on ads and you can get like millions of people come in, predictably how much they convert and give them like a free trial, whatever, and then they sign up. But you need to have that flow worked out so well for you to make it work that you need like, it's very difficult.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

And I think if you have VC funding, it makes sense to get free users because you can spend your funding on ads and you can get like millions of people come in, predictably how much they convert and give them like a free trial, whatever, and then they sign up. But you need to have that flow worked out so well for you to make it work that you need like, it's very difficult.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

And I think if you have VC funding, it makes sense to get free users because you can spend your funding on ads and you can get like millions of people come in, predictably how much they convert and give them like a free trial, whatever, and then they sign up. But you need to have that flow worked out so well for you to make it work that you need like, it's very difficult.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

I think it's best to start and just start asking people for money in the beginning. So show your app, like what are you doing on your landing page? Like make a demo or whatever, a video. And then if you want to use it, pay me money. Pay $10, $20, $30. I would ask more than $10 per month. Like Netflix, like $10 per month. But Netflix is a giant company.

Lex Fridman Podcast
#440 โ€“ Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life

I think it's best to start and just start asking people for money in the beginning. So show your app, like what are you doing on your landing page? Like make a demo or whatever, a video. And then if you want to use it, pay me money. Pay $10, $20, $30. I would ask more than $10 per month. Like Netflix, like $10 per month. But Netflix is a giant company.