Pini Yakuel

It was $160 million, which is the size of many IPOs.

So we make money by selling a SaaS software.

Essentially, we work with companies.

They pay us a monthly fee.

This is how we make money.

And what we do, as you said, a relationship marketing hub, this means that we help brands to thoughtfully communicate with their customers at scale by leveraging machine learning and data science.

So every time they talk to a customer via one of the channels, whether it's email, Facebook, Google retargeting, call center, whatever the one-to-one channel is,

that conversation that they start with the customer is that much more meaningful and engaging because it's based on the data.

It's based on the wisdom of the machines learned to understand really what drives customers to detect patterns, things like that.

So I would say that like our price point is around 130 K a year.

So usually our default contract starts with the quarterly in advance.

That's how we start.

We're not the type of a company, a lot of companies, you know, strive for cash.

So they want to, so usually they want to get the money up front for a year and

And then the next year, there's this notion of renewal where you want to get, again, a big check for the next year.

But typically, we build a business as a bootstrap.

We're cash flow positive.

We've always been profitable.

So for us, we're not that strict on that.

So typically, we do quarterly in advance.