Pini Yakuel

We can do monthly in advance if they insist.

So the company was launched in 2009 as essentially, in a way, a consulting gig around machine learning and data science and CRM automation.

But everything we do today, we did manually with people and presentations and Excel files.

Throughout the years, for the first three years, we've accumulated money through this agency business.

And in 2012, we actually launched the brand OptiMove, the software product OptiMove.

And we, I think a year more into the future, so 2013, we probably completed the pivot to fully become a SaaS business and not a service business.

Oh, no.

So ever since that time, 2013, we killed the agency business.

So today, 12% of our business comes from services.

Today, 12% of our business comes from services and 88% comes from SaaS licensing.

So we work today with around 300 brands.

Note that one customer can have more than one brand, right?

Especially when you sign with a company that owns multiple brands or multiple entities.

So it's 300 brands.

It's on our site.

And we're 150 people in the company.

No, no, no.

That's what I know.

So it's a, I forget the exact number, but essentially it's a, sometimes a company could have more than one brand.

I think the average is probably 1.4 or something like that.